Cosmetic ad claim checker
Paste an influencer caption or guideline to find claims that may break Korean cosmetics advertising rules, with safer alternatives. No login needed, and nothing you type is stored.
Flagged expressions
High 2 · Caution 3- “여드름”Disease claim (drug-like)
질병의 예방·치료를 암시해 의약품으로 오인될 수 있습니다. 「피부에 수분을 공급해 건조함을 완화」처럼 일반적인 효과 표현으로 바꾸세요.
- “피부 재생”Medical efficacy claim
의학적 효능·치료를 단정하는 표현입니다. 사용감·컨디션 변화 중심으로 서술하세요.
- “최고”Absolute claim (needs substantiation)
배타적·최상급 표현은 객관적 실증자료가 없으면 부당광고가 됩니다. 근거가 없다면 빼세요.
- “부작용 없”Absolute claim (needs substantiation)
배타적·최상급 표현은 객관적 실증자료가 없으면 부당광고가 됩니다. 근거가 없다면 빼세요.
- “미백”Functional claim (requires approval)
기능성화장품으로 심사받은 제품만 쓸 수 있는 표현입니다. 심사 여부를 확인하고, 아니라면 삭제하세요.
This is a string-matching warning tool, not legal advice. It can flag acceptable phrasing or miss variations. Leave the final call to your legal review.
What it checks
- Disease claims
- Implying treatment or prevention of conditions like acne or atopic dermatitis
- Medical efficacy
- Drug-like wording such as cure, regeneration, or healing
- Functional claims
- Whitening or anti-wrinkle claims reserved for approved products
- Absolute or guaranteed claims
- Best, 100%, or no side effects without substantiation
Basis
Based on Article 13 of the Korean Cosmetics Act, its Enforcement Rule Annex 5, and the MFDS cosmetic advertising guidelines.
Use it across your whole campaign
In imktr, the same check runs automatically when you write guidelines and when posted captions come in, alongside contracts, shipping, and payouts.